AMARON, the flagship brand of Amara Raja Energy & Mobility, announced its partnership with Procam International as the official ‘Powered By’ Partner for the Tata Mumbai Marathon and other Procam-organised distance running events, effective until 31 December 2026. This marks AMARON’s first association with Procam International, that celebrates the spirit of endurance, consistency, and quiet determination that defines long-distance running; values that strongly align with the brand’s philosophy of delivering dependable power – that lasts long, really long.
Commenting on the partnership, Mr Chandrasekar Radhakrishnan, Chief Business Officer – Automotive and Home Energy Business (India & SAARC), Amara Raja Energy & Mobility, said,
“Marathons have a unique way of transforming ordinary individuals into silent heroes – people driven not by applause, but by discipline, perseverance, and the courage to endure. Amaron’s association with the Tata Mumbai Marathon is an ode to these silent heroes who embody quiet strength and consistency. Our storytelling and engagement will focus on this quiet determination, the resolve to show up, push limits, and keep going. To last long. Really long.”
Through this collaboration, AMARON strengthens its commitment to celebrating resilience, reliability, and the human spirit. Held annually on the third Sunday of January, the Tata Mumbai Marathon is Asia’s largest marathon and mass-participation sporting event, with over 60,000 participants from across the world running on 18th Jan 2026 in Mumbai. AMARON will play a key role in the event, via on-ground as well as behind the scenes support.
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