Chennai, December 2022: A leading digital marketing firm, Deepsense Digital has helped their clients achieve way better results than before. The agency worked towards setting up a smart plan campaign structure in a way that can be optimized both for ABO (audience budget optimization) and CBO (Campaign Budget Optimization). They used different processes and techniques to achieve the desirable Return on Investment. The main goals were to increase the daily budget distribution at the ad set level and the click-through rate (CTR) percentage.
With the brand, Cavins Deepsense’s team were able to target each product with its most pertinent ad and landing page by closely matching ad groups such that each group received its own optimal daily expenditure allocation by allowing for resource targeting for optimal effect and efficiency. This test aids in avoiding unnecessary risks and boosts. The budget and audience optimization were regular tasks done on a daily and weekly basis respectively. Seasonally, the Topical Creatives were included in the performance campaigns to help the overall metrics improve. This helped increase CTR % and overall conversions, thereby delivering the expected RoAS. The brand achieved growth from X to 3X in terms of building the top and bottom funnel & RoAS starting from 0.49 in the 1st week to RoAS 4.63 in the 12th week while working with Deepsense Digital. A spokesperson from the agency was reported quoting “We used a variety of retargeting strategies to reach our ROAS 1+ after three months of performance campaign pilot testing. The Topical Creatives were incorporated into the performance campaigns seasonally to help the ROI of the as a whole for the firm which contributed to an increase in overall conversions from 0.49 in the first week to 4.63 in the last.”
Client Testimonial:-
Jyotsana It’s been fantastic working with the passionate people at Deepsense and for going that extra mile with their contributions. META ads enabled us to focus on specific market segments which matter to us the most & it has turned out to be more effective than other media channels for Cavin’s in terms of building the top and mid funnel. Though the brand's core objective was to focus on Top funnel but as a digital marketer we have done pilot campaigns using Cavinkare platform – “CAVINKART” as D2C channel. After 3 Months of pilot testing of the performance campaign we have met our ROAS by using various strategies of retargeting the users at the right time. Thanks to the dedicated team for helping us achieve this milestone.
Amudha
Cavin’s is one of the active brands in digital- celebrates its 3.5 Years with Deepsense. In 3.5 years Brand has seen growth from X to 3X in terms of building the top and bottom funnel. Amudhavalli Ranganathan, Director, E-commerce &; Special Initiatives, CavinKare stated, & has been a remarkable more than 3.5 years for Cavin’s in Digital Space. As the brand has carved out an exceptional position for itself in the key markets. To celebrate the contribution, I would like to pass my special thanks to Cavinkare Digital, the Brand, and as well as the young and passionate team of Deepsense for creating such great content and meeting many milestones for the Brand in performance marketing.
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